About Sincerely Pete Events


About Sincerely Pete Events


We are a team of passionate planners, lovers of logistics, creatives & designers. We are storytellers committed to creating curated and custom experiences for our clients. 

Sincerely Pete Events focuses on providing couples relief from the often-overwhelming process of planning their wedding so the months leading up to a wedding can be a fun and enjoyable time that is reflective of our unique clientele.


We might be perfect for each other if:

  • The word “party” comes up often when describing your wedding.

  • You’re heavy on fun, light on tradition.

  • The little details are important but how those details impact the overall design is what you really care about.

  • You feel strongly about your guest’s experience.

  • Having amazing photos to remember the day is important to you.

  • Unique locations, experiences or food are high priority.

  • You want to work with a wedding planner who will be just as stoked about your wedding as you are.

modern wedding planner in washington dc sincerely pete

Sarah Pete Rizzi

Owner & Lead Planner/Designer

washington dc wedding planners sincerely pete events

The SPE Team

Our Associate Planners & Event Assistants


Sarah Pete Rizzi

Owner | Lead Planner & Designer

Sarah Pete Rizzi

Owner | Lead Planner & Designer

About Sarah Pete Rizzi


Sarah Pete Rizzi has more than 16 years experience in the hospitality, wedding & events industries. Her diverse background includes event sales and management at the Willard InterContinental & Benchmark Hotels and the coordination of large-scale conferences for the Department of Defense all over the country. She also previously worked for a luxury wedding company out of Baltimore, MD and launched or created the event departments at several popular Washington, D.C. event venues including
The Loft at 600 F and Malmaison.

Rizzi branched out on her own in the Fall of 2015 with the launch of Sincerely Pete Events, a boutique wedding firm based in Washington, D.C., focused on cultivating meaningful, beautiful, timeless and equality-minded events. She paired her passion for events with her love of travel a year later and partnered with award-winning travel agent Heather Christoper to co-found Wanderlust Wedding Co., a destination wedding company, planning and designing events all over the world.



Rizzi’s designs and weddings have been published on Inside Weddings, 100 Layer Cake, United With Love, Catalyst Wedding Magazine and more. She has been a featured blogger on United with Love, GayWeddings.com, WeddingWire and Love Inc. Magazine.  As an active educator, she has led talks and classes for such organizations as The Rising Tide Society, Honeybook, and WeddingWire.  She was also honored to be asked to be a featured contributor to The 2018 International Wedding Trends Report.  

Rizzi lives with her wife and two dogs in Alexandria, Virginia. A former opera singer, big band front woman, violist, pianist and ukuleleist, she’s been a musician since birth. When not planning events for work, she spends her time traveling, going to wineries and hosting friends and family at their home with fire pits, s'mores, champagne and good whiskey.

fun facts . . .


She caught the travel bug as a navy brat...

Living in 13 cities, 6 states, & 2 countries and 11 different schools will make a girl restless. Adventure calls often (as do destination weddings!)

sincerely pete engagement photos with dogs

Her dogs are her kids ...

She fostered puppies until Lola came along & stole her heart! (She has since adopted Miles, her wife's dog, as well.)

And yes, dog voices are a thing.

procopio photography for sincerely pete events hers and hers whiskey glasses

Her bridal shower was a Whiskey Tasting....

Angel's Envy Rye is her go-to but she also loves trying local spirits and won't pass up an invite to a winery either.


The Sincerely Pete Events Team

The Sincerely Pete Events Team

Meet the SPE Team

professional wedding planner lauren purcell of sincerely pete events

Lauren Purcell

Associate Planner

Before Lauren was an event planner she was buying and selling media.  As much as she loved the media industry, it did not always fulfill her creative side. She loves applying creativity to a variety of tasks, from putting the final touches on the tabletops, to ensuring that everything goes according to plan.  

Her background really built a solid foundation for strategy, style, and negotiations. Lauren takes weddings seriously and currently holds the title of Trained Wedding Planner through the American Association of Certified Wedding Planners (AACWP).

washington dc wedding planner event assist alexia alford

Alexia Alford

Events Assistant

With nearly 20 years in the hospitality and service industry, Alexia strives to anticipate the needs of others and assist in making their experience as wonderful as possible. She has a passion for meeting new people and enjoys networking, or she likes to call it - professional match-making, to introduce the right people to each other.

She says she enjoys working with Sarah because she loves to network and collaborate as much as she does. She also admires the joy and ease Sarah brings to her clients and their family & friends and loves being a part of the Sincerely Pete team.




washington dc wedding planner office manager

Ariel gordon

Office Manager

Ariel comes to Sincerely Pete from the non-profit event-planning world. She designed national and international events for more than five years. Sincerely Pete is her chance to let her fun and creative sides shine through! After the months of planning and negotiations, Ariel loves to see an event come together and reflect the distinct personalities of each of Sincerely Pete’s clients.

While Ariel’s expertise is behind the scenes – making sure that the company’s logistics run smoothly – you’ll often see her the day of your event to help ensure that your’s do as well.

washington dc wedding planner assistant


Administrative Assistant

Nika is the newest member of the Sincerely Pete team, and brings a background of event coordination and management. She's familiar with the ins and outs of events, which lets her assist Sarah with day to day tasks, as well as the wedding day. Her favorite part of the job is learning more about the destination wedding industry from Sarah.