About Sincerely Pete Events


About Sincerely Pete Events


We are a team of passionate planners, lovers of logistics, creatives & designers. We are storytellers committed to creating curated and custom experiences for our clients. 

Sincerely Pete Events focuses on providing couples relief from the often-overwhelming process of planning their wedding so the months leading up to a wedding can be a fun and enjoyable time that is reflective of our unique clientele.


We might be perfect for each other if:

  • The word “party” comes up often when describing your wedding.

  • You’re heavy on fun, light on tradition.

  • The little details are important but how those details impact the overall design is what you really care about.

  • You feel strongly about your guest’s experience.

  • Having amazing photos to remember the day is important to you.

  • Unique locations, experiences or food are high priority.

  • You want to work with a wedding planner who will be just as stoked about your wedding as you are.

modern wedding planner in washington dc sincerely pete

Sarah Pete

Owner & Lead Planner/Designer

washington dc wedding planners sincerely pete events

The SPE Team

Our Associate Planners & Event Assistants


Sarah Pete

Owner | Lead Planner & Designer

Sarah Pete

Owner | Lead Planner & Designer

About Sarah Pete


Thank you for taking the time to learn more about me! I have more than 16 years experience in the hospitality, wedding & events industries. My diverse background includes event sales and management at the Willard InterContinental & Benchmark Hotels and the coordination of large-scale conferences for the Department of Defense all over the country. I also previously worked for a luxury wedding company out of Baltimore, MD and launched or created the event departments at several popular Washington, D.C. event venues including The Loft at 600 F and Malmaison.
I branched out on my own in the Fall of 2015 with the launch of Sincerely Pete Events, a boutique wedding firm based in Washington, D.C., focused on cultivating meaningful, beautiful, timeless and equality-minded events. I paired my passion for events with my love of travel a year later and partnered with award-winning travel agent Heather Christoper to co-found Wanderlust Wedding Co., a destination wedding company, planning and designing events all over the world.


My designs and weddings have been published on Martha Stewart, Inside Weddings, 100 Layer Cake, United With Love, Catalyst Wedding Magazine and more. I have been a featured blogger on United with Love, GayWeddings.com, WeddingWire and Love Inc. Magazine.  As an active educator, I have led talks and classes for such organizations as The Rising Tide Society, Honeybook, and WeddingWire.  I was also honored to be asked to be a featured contributor to The 2018 & 2019 International Wedding Trends Reports. 
I live with my rescue pup Lola (who you can also follow at @WhateverLolaWantsDC on instagram!) in Alexandria, VA, just out Washington DC. A former opera singer, big band front woman, violist, pianist and ukuleleist, I have been a musician since birth. When not planning events for work, I spend my time traveling, going to wineries and hosting friends and family in my home with good wine & whiskey.

fun facts . . .


I caught the travel bug as a navy brat...

Living in 13 cities, 6 states, & 2 countries and 11 different schools will make a girl restless. Adventure calls often (as do destination weddings!)


My dog IS My kid ...

I fostered puppies until Lola came along & stole my heart!

And yes, dog voices are a thing.

procopio photography for sincerely pete events hers and hers whiskey glasses

I am a whiskey girl...

You are more likely to find me with a glass of whiskey than a flute of champagne. Angel's Envy Rye is my go-to but I also love trying local spirits and won't pass up an invite to a winery either.


The Sincerely Pete Events Team

The Sincerely Pete Events Team

Meet the SPE Team

Hailey Beard

Associate Planner

Follow along: @HaileyBeard

Hailey has been in the hospitality industry for 10 years. If you get the chance to work with her, you will always feel her welcoming personality.

In 2016 she became a Certified Wedding Planner through The Bridal Society. She got her experience planning Baby Showers, Birthday Parties, Weddings, & Conferences. She also has several years experience being in the Catering industry.

She fell in love with weddings the moment she watched the movie “Father of the Bride” with her dad. She loves working behind the scenes and checking items off a list, but her favorite thing about wedding days is hearing the couples wedding vows. She is definitely a romance at heart.

Hailey recently moved to Virginia from living in Florida most of her life. She is excited to go to new places, try new bites and enjoy the Mountain views. When she is not planning weddings you will find her cuddling with her mini dachshund, Lilou and spending time with her family. You will always find Hailey with a cup of coffee and pastry in her hand.

lauren headshot.jpg

Lauren Purcell

Associate Planner

Follow along: @SwoonSoiree

A graduate of Virginia Commonwealth University, Lauren began her career in the marketing and advertising industry. Shortly after graduation she moved to Dallas, Texas and was a media buyer for a boutique advertising agency.

After several years of account management, high-level media spend, and tough negotiations, Lauren left the agency to follow her passion for design, details and planning. Lauren enrolled in the AACWP (American Association of Wedding Planners) planning course and received her event planning certification. Upon completion of the the AACWP course, Lauren spent the next couple of years working in the Dallas wedding market as a freelance wedding planner. After planning events in the DFW, Lauren and her husband Nathan thought it was best to move the family back to the east coast.

Lauren is not only a logistics specialist and creative director, but also a matchmaker. She has a talent for understanding her clients wants and needs and planning/designing an event that they are proud to host. Her skill for matching client, vendors, and styles results in a unique and flawlessly executed event every single time.

In addition to working with Sincerely Pete, Lauren runs her own event company, Swoon Soiree and is an incredible mom to three kids!

washington dc wedding planner office manager

Ariel gordon

On-Site Assistant

Ariel comes to Sincerely Pete from the non-profit event-planning world. She designed national and international events for more than five years. Sincerely Pete is her chance to let her fun and creative sides shine through! After the months of planning and negotiations, Ariel loves to see an event come together and reflect the distinct personalities of each of Sincerely Pete’s clients.

While Ariel’s expertise is behind the scenes – making sure that the company’s logistics run smoothly – you’ll often see her the day of your event to help ensure that your’s do as well.