Meet the SPE Team


Hailey Beard

Associate Planner

Follow along: @HaileyBeard

Hailey has been in the hospitality industry for 10 years. If you get the chance to work with her, you will always feel her welcoming personality.

In 2016 she became a Certified Wedding Planner through The Bridal Society. She got her experience planning Baby Showers, Birthday Parties, Weddings, & Conferences. She also has several years experience being in the Catering industry.

She fell in love with weddings the moment she watched the movie “Father of the Bride” with her dad. She loves working behind the scenes and checking items off a list, but her favorite thing about wedding days is hearing the couples wedding vows. She is definitely a romance at heart.

Hailey recently moved to Virginia from living in Florida most of her life. She is excited to go to new places, try new bites and enjoy the Mountain views. When she is not planning weddings you will find her cuddling with her mini dachshund, Lilou and spending time with her family. You will always find Hailey with a cup of coffee and pastry in her hand.


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Lauren Purcell

Associate Planner

Follow along: @SwoonSoiree

A graduate of Virginia Commonwealth University, Lauren began her career in the marketing and advertising industry. Shortly after graduation she moved to Dallas, Texas and was a media buyer for a boutique advertising agency.

After several years of account management, high-level media spend, and tough negotiations, Lauren left the agency to follow her passion for design, details and planning. Lauren enrolled in the AACWP (American Association of Wedding Planners) planning course and received her event planning certification. Upon completion of the the AACWP course, Lauren spent the next couple of years working in the Dallas wedding market as a freelance wedding planner. After planning events in the DFW, Lauren and her husband Nathan thought it was best to move the family back to the east coast.

Lauren is not only a logistics specialist and creative director, but also a matchmaker. She has a talent for understanding her clients wants and needs and planning/designing an event that they are proud to host. Her skill for matching client, vendors, and styles results in a unique and flawlessly executed event every single time.

In addition to working with Sincerely Pete, Lauren runs her own event company, Swoon Soiree and is an incredible mom to three kids!


washington dc wedding planner office manager

Ariel gordon

On-Site Assistant

Ariel comes to Sincerely Pete from the non-profit event-planning world. She designed national and international events for more than five years. Sincerely Pete is her chance to let her fun and creative sides shine through! After the months of planning and negotiations, Ariel loves to see an event come together and reflect the distinct personalities of each of Sincerely Pete’s clients.

While Ariel’s expertise is behind the scenes – making sure that the company’s logistics run smoothly – you’ll often see her the day of your event to help ensure that your’s do as well.