Meet the SPE Team


professional wedding planner lauren purcell of sincerely pete events

Lauren Purcell

Associate Planner

Before Lauren was an event planner she was buying and selling media.  As much as she loved the media industry, it did not always fulfill her creative side. She loves applying creativity to a variety of tasks, from putting the final touches on the tabletops, to ensuring that everything goes according to plan.  

Her background really built a solid foundation for strategy, style, and negotiations. Lauren takes weddings seriously and currently holds the title of Trained Wedding Planner through the American Association of Certified Wedding Planners (AACWP).


washington dc wedding planner office manager

Ariel gordon

On-Site Assistant 

Ariel comes to Sincerely Pete from the non-profit event-planning world. She designed national and international events for more than five years. Sincerely Pete is her chance to let her fun and creative sides shine through! After the months of planning and negotiations, Ariel loves to see an event come together and reflect the distinct personalities of each of Sincerely Pete’s clients.

While Ariel’s expertise is behind the scenes – making sure that the company’s logistics run smoothly – you’ll often see her the day of your event to help ensure that your’s do as well.